Looks like the Disney folks are going to try to hook into the Harry Potter market. What I find surprising about this announcement is that neither Harry nor the hit WB show CHARMED are mentioned, even though the series W.I.T.C.H. does have similarities to both. Aimed at 'young girls' and based on an already successful series of comics, the series deals with young students who discover they have special powers which they use to fight evil.
I think you'll have to subscribe to read this article over at the Washington Post, but you still might be interested.
I'm also curious why Disney really doesn't seem interested in pushing the actual comic title, for which the concept was created, if it has been so successful in other countries. Then of course, Disney's current power structure never promoted nor distributed their own line of comics when they were publishing them in the U.S.
Tuesday, March 30, 2004
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